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Launches a limited-edition collection of everyday makeup essentials.
April 5, 2021
By: Melissa Meisel
Beauty entrepreneur Jen Atkin, founder of Ouai Haircare and Mane Addicts, has joined forces with e.l.f. Cosmetics to create the limited edition e.l.f. xx Jen Atkin collection. (Atkin signs all her notes with an xx—her personal expression of love and women empowerment.) The lineup of everyday essentials includes power-packed formulas and universal shades that combine Atkin’s keep-it-real, go-getter attitude with e.l.f.’ s commitment to creating high quality products that are accessible for ev...
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